AI adoption fails when we focus on tech and forget the people. At Converge earlier this month, Ogilvy Consulting's Daniel Bennett shared 3 behavioural science rules every leader should know: 1️⃣ Shrink the change – make AI feel small and actionable 2️⃣ Learn by doing – hands‑on beats slide decks 3️⃣ Make it personal – show what’s in it for them 🎥 Watch a short clip from Daniel’s talk at Converge and read the key takeaways here: https://ow.ly/850T50X78bh | WPP
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AI adoption fails when we focus on tech and forget the people. At Converge earlier this month, Ogilvy Consulting's Daniel Bennett shared 3 behavioural science rules every leader should know: 1️⃣ Shrink the change – make AI feel small and actionable 2️⃣ Learn by doing – hands‑on beats slide decks 3️⃣ Make it personal – show what’s in it for them 🎥 Watch a short clip from Daniel’s talk at Converge and read the key takeaways here: https://ow.ly/850T50X78bh | WPP
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